Pure Care Promise
Cruelty free
Dermatologically tested
Non irritant
Artificial fragrance free
Our Key Ingredients
Rice Milk Extract
Brightens skin and reduces pigmentation naturally
Alpha Arbutin
Powerful skin brightening agent that evens skin tone
Marine Algae Extract
Rich in phytonutrients for healthy, glowing skin
ONE SERUM, MANY BENEFITS
Multiple Concerns, One Solution
Cleanse your face and pat dry.
Apply evenly across face and neck.
Follow with your moisturiser.
Cleanse your face and pat dry.
Apply evenly across face and neck.
Follow with your moisturiser.
Cleanse your face and pat dry.
Apply evenly across face and neck.
Follow with your moisturiser.
Wellness, In Their Words
Love how lightweight this feels! No stickiness, absorbs beautifully, and my skin looks so much more even now.
I wanted something for long-term skin health, not a quick fix. This serum feels clean and well-formulated. My skin feels less tired by the end of the day.
I spend long hours on screens and struggled with dull skin. After a few weeks, I genuinely noticed more glow and better texture. Happy I gave this a try.
Frequently Asked Questions
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This brightening serum combines rice milk, alpha arbutin, and marine
algae extracts to deliver deep hydration while supporting healthy-looking skin.
It helps replenish moisture, improve softness, and restore natural radiance,
making it ideal for everyday use. The lightweight formula absorbs quickly and
works throughout the day to keep skin feeling smooth, hydrated, and refreshed. -
Marine algae extracts in our formula are rich in polysaccharides and antioxidants that reinforce the skin's natural lipid barrier. With regular use, skin becomes more resilient against environmental stressors, pollution, and moisture loss — resulting in a stronger, healthier complexion over time.
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Yes. Rice Milk Serum is dermatologist-tested, fragrance-free, and free from harsh actives like alcohol and artificial dyes. Rice milk is naturally soothing and anti-inflammatory, making this serum gentle enough for even the most reactive skin types without triggering redness or irritation.
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No. This brightening serum features a lightweight, fast-absorbing texture
that hydrates without leaving a greasy residue. It is designed to feel
comfortable on the skin and layer easily under moisturizers and sunscreen. The
non-heavy formula helps maintain hydration without weighing the skin down.